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Travel trade leaders, learn to understand the sentiments behind buyer behaviors and the way to rebuild consumer belief amid COVID-19. Learning Discover programs and other experiences that deliver out what’s finest in you, the people around you and your whole group. Ming-Hsiang Chen is a professor of Hospitality Business Management at Washington State University, USA. His areas of research are hospitality finance, hospitality philanthropy, and tourism economics. He publishes in well-known journals such as TR, IJHM, CIT, TE, CHQ, and JHTM.

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