Early adopter Gucci, which partnered with multiple gaming platforms, made a splash with a brief space on Roblox, the place digital bags resold among the community for greater than their bodily counterparts. Balenciaga tapped into existing model affinity on Fortnite; and Ralph Lauren revived the 1990s on Roblox. Both Gucci and Ralph Lauren, among others, additionally appeared in Zepeto, which raised $150 million. Auroboros, the London-based science and tech company, merges bodily and digital trend. The social commerce race became a marathon, with tech giants continuing their onward push to encourage manufacturers to sell, and users to shop, through … Read More