Bright Promote Launches ATTOM Rebuilds Data Framework

Bright Promote has launched as an integrated advertising tool for real estate professionals, offering a streamlined way to manage digital and mail marketing campaigns. The tool, introduced by the country’s largest MLS, allows agents to create ads automatically using listing details and photos pulled directly from their existing platforms. Features include campaign activation for Facebook and Instagram, budget controls, and real-time performance tracking. The move follows Bright MLS’s earlier launch of in-house tools under the “Bright Solutions” brand, which are now available to other MLSs nationwide.

“Agents should be able to market a new listing quickly and professionally, without adding complexity to their workflow,” said Brian Donnellan, president and CEO of Bright MLS. The tool aims to simplify the process of promoting properties while maintaining a seamless workflow for users. The feature is part of a broader trend in real estate technology, where companies are focusing on tools that reduce manual tasks and improve efficiency.

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Meanwhile, ATTOM has rolled out a new framework called ATTOM Intelligence, designed to better structure property data for AI applications. The update includes a redesigned digital experience and a new data framework that helps users explore datasets and apply them in analytics and AI workflows. “Preparing data for AI requires rethinking how data is structured, connected, and delivered,” said ATTOM CTO Todd Teta. The framework supports delivery through APIs, bulk transfers, cloud platforms, and MCP Server integration.

“It’s no longer just about access. It’s about how quickly you can turn that data into insight and action,” said ATTOM CEO Rob Barber. The company highlights a growing demand for data tools that enable faster decision-making, reflecting a shift in how organizations leverage property information.

Clear Capital has acquired Restb.ai, a provider of AI-powered computer vision technology. The acquisition adds image recognition and data enrichment capabilities to Clear Capital’s portfolio, which already includes CubiCasa, a floor plan and virtual tour company. The integration is expected to enhance property analysis by combining valuation data, floor plans, and property condition insights. “Joining forces with Restb.ai allows us to modernize the valuation landscape,” said Clear Capital CEO Duane Andrews.

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The partnership with Restb.ai will see its technology integrated into Clear Capital’s platforms while retaining the Restb.ai brand. Restb.ai recently expanded its reach, becoming available to over 1 million agents through MLS partnerships across the U.S. and Canada.

Broker Public Portal (BPP) and Realtors Property Resource (RPR) have partnered to allow participating MLSs to display RPR’s Realtors Valuation Model (RVM) within BPP’s Cribio platform. The integration provides home value estimates for off-market properties while letting MLSs control display permissions. “This is not a one-size-fits-all rollout,” said RPR’s Liz Gunski. “It’s an MLS-directed opportunity built around authorization, permission, and trust.”

BPP has been expanding its partnerships since launching Cribio in late 2025, with recent deals including NorthstarMLS and MetroList. The move underscores a growing focus on consumer-facing tools that provide context for property values without replacing official listing data.

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Lofty has partnered with Canva to integrate design tools into its platform, allowing agents to pull live listing data directly into Canva for marketing materials. The integration, now available through the Canva App Marketplace, streamlines workflows by connecting Canva’s design tools with Lofty’s Smart Plans and text messaging features. “We built a bridge,” said Lofty’s CTO Henry Li, emphasizing the aim to reduce friction between tools while keeping users on a single platform.

The partnership reflects a broader trend of real estate platforms seeking to integrate with widely used design and productivity tools, enhancing agent efficiency and marketing capabilities.